Store 12, Step
Author Javier J. Iniesta
Collaborator Marta Muñoz
Photographer José Hevia
Awards Shortlisted Fad Awards 2020
Step is the construction of an oblique space, and with it, an exceptional spatial experience that offers visitors an opportunity to inhabit a place not governed by Euclidean dimensions. Throughout our collaborations with this client we have been developing strategies capable of generating memorable shopping experiences, always through the use of geometry and color. This is the most radical exercise in this regard: working with the section, the only decision to tilt the walls is faced, thus creating the exhibition surfaces (and using its rear as a storage place) builds an oblique monochrome space.