StudioAnimal

BLUEBOARD

POP UP STORE 
LA MAQUINISTA MALL. BARCELONA

AUTHORS: JAVIER J. INIESTA  +  ELI CAYUELA
CLIENT: MUNICH SPORTS
BUILDER: CARTONLAB
PHOTOGRAPH: ALBERT MARÍN
DATE: 2014 DECEMBER

Awarded with Bronce LAUS in 45th edition of Laus Awards in Environmental Graphic Design, in Graphics Applied to Spaces Category

BlueBoard starts with the challenge of building in five days a store that will remain open just three months; the awareness of being from the beginning an architecture with expiration date establishes the setting design of this store.

It is a project of 2 mm thick. A thin layer of blue paper that is dropped on all surfaces and leaves space accommodating up to join them, creating a flat background color. This endless skin paper is marked with a linear grid that repeats over and over an X, the powerful brand logo; this hyper-graphic generate an abstract space where shoes are floating. It also extends through the window creating a  modern colored stained glass that produces interesting effects overlay color and shade. It is from this triangular grid from which the furniture is generated.